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a-buyers-guide-to-email-services-for-nonprofits

A Buyer’s Guide To The Top 10 Email Services For Nonprofits

Bertrand

In the digital age, nonprofit email is a key communication method. Not only between staff, but to members, donors, and other stakeholders. Combine your use of email and your nonprofit direct mail campaign to include other digital communications that have the best of both worlds. Does your organization have a newsletter to provide updates? Do you use segmentation to send emails to different groups of readers? If you do, then your organization could probably benefit from adopting an email marketing tool. 

Email services allow organizations to more easily manage the volume of email. While there are a lot of great options out there to choose from, having so many choices can make it difficult to come to a decision. We have done the work for you by narrowing down the 10 best providers out there so you can get a headstart on your research.

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What Are Email Services?

Email services often come in the form of computer software which makes marketing for your nonprofit more straightforward. They offer tools and features that allow you to incorporate photos and other elements to design aesthetic emails, build email lists, schedule emails in advance, and so much more. 

It is hard to get your emails opened nowadays. Any inbox is usually filled with tens, if not hundreds of emails vying for a reader’s attention. If your organization relies heavily on an email marketing strategy, the tools offered by an email services provider can really make a difference in whether your email gets seen. 

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What To Look For In An Email Service

What to look for in an email service really depends on what your main priorities are. For example, if you send out a really dynamic monthly nonprofit newsletter you may want to opt for a strong design feature. On the other hand, if it is essential for your nonprofit to send very targeted emails you may want to prioritize a solid CRM. Here is a list of features to consider when looking for the best service for your organization:

  • CRM. This is an acronym for Customer Relationship Management, which is technology created specifically to guide relationships between a nonprofit and its stakeholders. The intent is to strengthen communication to build retention and grow your base. CRM includes a profile summary for each member or donor that displays their history with your organization. This includes all relevant information about them like membership status, membership tier, contact details, donations, any outstanding issues, and your communication history. It is an easily accessible and valuable snapshot of everything you need to know. 

  • Workflow Automation. This is a powerful tool that uses a set of predetermined data to trigger messages to your recipients, also personalizing these messages based on the specific actions that a member takes. For example, it can send a reminder to a member who has not yet signed up for an upcoming event. Automation takes an enormous amount of repetitive work off of staff, allowing them to focus on more important tasks.

  • Reporting. To ensure that you are making data-driven decisions, good email service will offer reporting and analytics. This allows you to benchmark and see what is working, and what can be done better, and gives insight into how these changes can best be made. Some of the most commonly tracked are:

    • Open Rate: How many people actually opened the email

    • Click-through Rate: How many people clicked versus the total amount of emails sent

    • Bouncebacks: emails that failed to send because of derelict or incorrect email addresses

    • Conversion Rate: How many tickets you sold or members you recruited

  • Design. There is a lot of competition out there when it comes to getting your emails to stand out from the crowd. It is so important to ensure that your communications are attractive and engage the eye while representing your brand. Good design is not just about attractiveness, it represents who you are and what you stand for. With email services, you have the ability to create beautiful and professional newsletters and emails using templates and other design tools.

a-buyers-guide-to-email-services-for-nonprofits-what-to-look-forEmily is taking notes on everything she's looking for in her email service.

  • Responsive Customer Service. When you have a question or concern, you want it resolved quickly, especially when you are new to marketing tools! A good email service will offer a fast turnaround time for any issues. These can happen at any time, but especially during the transition and new learning period. Keep frustrations in the office down by choosing a service that has a reputation for excellent customer service.

An email service is meant to optimize your marketing strategy while leaving staff and volunteers free to take on more high-level management and planning. It is in your organization’s best interest to find the very best service it can afford, with advanced features that offer the best performance for maximum email deliverability. That way you can be certain that your stakeholders and supporters are getting the best targeted information and the most engaging content possible. 

Our Top 10 Services

Now that you have an idea of what to look for in nonprofit email hosting, it is time to get down to the nitty-gritty. We have researched the most reputable email hosting services out there, comparing the features, benefits, and pricing. Here are our top ten favorites. 

a-buyers-guide-to-email-services-for-nonprofits-springly

#1. Springly


Best Feature

We realize that we are biased on this one, but we could not help adding ourselves to the list. Springly offers so many features that take nonprofit emails to the next level. These include things like:

  • Newsletter templates

  • Drag and drop design

  • 100% Customizable CRM 

  • Statistics

  • Custom domain name

  • Online payment

Pricing

Pricing begins at $15/ month. 

Suited Organizations

In addition to the services listed above, you gain full access to a full membership management software, making Springly the standout tool amongst the competition. It is suitable for any organization and is ideal to launch any nonprofit email marketing strategy. 

a-buyers-guide-to-email-services-for-nonprofits-sendx

#2. Sendx.io

Best Feature

Drag and drop email editor that makes newsletter design a snap, even for users who do not know how to code. 

Pricing

Pricing is determined by the number of subscribers, beginning at $7.49 per month, paid annually.

Suited Organizations

TSendx.io is best suited to small to mid-sized nonprofit organizations.

a-buyers-guide-to-email-services-for-nonprofits-elevationweb

#3. ElevationWeb

Best Feature 

ElevationWeb matches every dollar you invest in them to offer otherwise out-of-reach services to eligible nonprofit partners.

Pricing 

ElevationWeb’s pricing is not public, so please contact their sales team for more information.

Suited Organizations

ElevationWeb is best suited for newer or smaller nonprofits and organizations with financial needs (you may apply for assistance). 

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#4. Constant Contact

Best Feature

Constant Contact syncs with thousands of other tools, integrating various technologies and external software is a more simplified process. 

a-buyers-guide-to-email-services-for-nonprofits-top-10
Simon is loving all these options!

Pricing  

Constant Contact plans begin at $9.99/ month.

Suited Organizations

Organizations of any size that already utilize numerous other tools like Canva, salesforce, and WordPress who want easy integrations, with minimal testing, with a hosting platform.

a-buyers-guide-to-email-services-for-nonprofits-keela

#5. Keela

Best Feature

Constantly syncing data allows for a seamless communication experience. 

Pricing

Pricing is determined by the number of contacts and begins at $150/ month. 

Suited Organizations

Keela is best suited for midsize to large nonprofit organizations.

a-buyers-guide-to-email-services-for-nonprofits-sendinblue

#6. SendinBlue

Best Feature

You can work with one of SendinBlue’s customer service team members to pick the tools you need for your organization to launch a successful marketing campaign. 

Pricing

SendinBlue has versions beginning at $25/ month.

Suited Organizations

SendinBlue is best for midsize to large nonprofits. 

a-buyers-guide-to-email-services-for-nonprofits-mailchimp

#7. Mailchimp 


Best Feature

Mailchimp for nonprofits offers a series of marketing tools that are very user-friendly, even for beginners. 

Pricing

Mailchimp has a free version available. The price for advanced tools and features depends on the number of subscribers but begins at $20/ month.

Suited Organizations

Mailchimp is best for newer nonprofits or small to mid-sized organizations.  

a-buyers-guide-to-email-services-for-nonprofits-flodesk

#8. Flodesk

Best Feature

Flodesk offers a straightforward form builder that allows users to create a pop-up, inline and full-page forms with ease.

a-buyers-guide-to-email-services-for-nonprofits-flodeskSalma is feeling great about choosing her email service!

Pricing

Flodesk offers unlimited everything for $38/ month.

Suited Organizations

Flodesk is best for newer or smaller nonprofit organizations.

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#9. Zoho

Best Feature

Quick migration and hassle-free implementation of services

Pricing

Zoho has versions beginning at $1/ user/ month.

Suited Organizations

Zoho campaigns are great for small to medium nonprofit organizations and those with a strict budget.

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#10. Email Manager for Microsoft 365

Best Feature

Simple integration with, and consistent with the look and feel, of all other Microsoft services. Because the toolbar practically mirrors other Microsoft programs, the learning curve is typically much lower than other products.

Pricing

Microsoft 365 has various plans that start at $6/ user/ month, billed monthly. 

Suited Organizations

Microsoft 365 is best for mid-sized to large nonprofit organizations, or organizations that already use and are familiar with Microsoft software. 

With all of the options available, there is no reason not to invest in a stellar email service. Constant contact with your base is an essential need for any nonprofit, and these automated services can make that happen without taxing your staff. We hope that this guide has helped you to identify your favorite feature in service, show you what these companies can provide, and find a price that works for your organization. 

 

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Springly is trusted by over 20,000 nonprofits to help them run their organizations on a daily basis. Try it, test it, love it with a 14-day free trial!

Communication & Marketing
Bertrand