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What is The Best Paper for Your Nonprofit’s Flyers?


It may seem at first like an insignificant detail, but the quality of the paper you use for your professional flyers says a lot about your organization. Choosing the right paper is one of the key features of a successful flyer campaign. 

It is usually best to leave a little room in the budget for great paper, and make the choice carefully. If executed properly, flyers can have a very positive imprint on your nonprofit’s image. Each choice will vary in material, durability, and quality quite a bit. Here is everything you need to know to choose properly! 

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Why is it Important to Select Your Flyers’ Paper Carefully?

Just like any other communications channel, flyers are a way to speak directly to your audience . You can use images, text, and graphics to convey your message. That means it is equally as important to proceed with an awareness of how you will be perceived. Your flyers help create your brand image and paper matters. Not only do some papers look better, durability is a factor. The more durable the paper, the easier they are to send, the less they will tear, and the longer they will last. 

When you make a flyer, the design is essential. The words you choose and the styles with which you create them are how people will see your main messages. However, the paper will determine how they treat the flyer, and that has an impact on how likely they are to actually receive your message. Your flyer will either convey a feeling of excellence, or the opposite. It all depends on that combination of design and paper quality. 


What Kind of Paper is Commonly Used for Flyers?

Organizations typically make an intentional choice on paper for their professional flyer design. It is one of the key features of the entire flyer. They may use regular computer paper or wrinkle-free cardstock with gloss. It all depends on what kind of message you want to convey, and the compatibility with the printing methods. 

best-paper-for-flyers-what-kindOliver is already framing up the perfect flyer in his mind.

Best Formats of Paper for Flyers

Paper formats are typically identified with short abbreviations. Most flyers, regardless of the kind of paper they are on, are the same size as a piece of computer paper. That is 8.5" x 11" if you are in the U.S. A4 format is only slightly larger, clocking in at 8.3" x 11.7". 

Both A5 and A6 are also commonly used for flyers. A5 is roughly 5.8" by 8.3", and A6 is half of that, fitting securely into one side of an A5. For example, if you have an ad that can be printed on a small sheet to be handed out, you may choose A6. If something is posted up on a telephone pole, you want it to be big enough to see, and you would go with one of the larger sizes. 


Grammage of Your Flyers Paper

The grammage of your paper represents the total paperwight. It gets this weight from the thickness of the paper, so grammage essentially equates to the density of your flyer. For example, a business flyer is typically 170 gsm, which means it is 170 grams per square meter (whereas typical office copier tends to be 80-100 gsm). 

When the key feature of a flyer is that it is thick like a postcard, they are more likely to keep it for longer. If you are handing out flyers last-minute for an event that is happening in a few days, you likely will not need them to last too long, and you can use thinner paper. However, if you have an ad that you hope people hang on to for an event that is further away, a thicker paper is necessary. Think about a wedding invitation compared to a child’s birthday invitation. The wedding invitation is likely to be a heavier weight but even a local birthday party is likely to be printed on paper that is heavier than your typical office paper.

Paper Finishes 

Once you have decided on the designs and colors, you can determine if you want the flyer to be glossy or matte coating. You will also need to make sure your idea is compatible with printers. Choose the texture that fits the purpose of the flyer the best. A glossy flyer with a smooth surface may come in handy around the holidays, when everything has an extra sparkle and bright shine!


How to Pick The Perfect Paper for Your Flyers?

As you choose the paper for your final design and you are ready for your nonprofit printing process, consider a few criteria:

  • What are your main purposes? Do you have a lot of text? How important is the message your flyers convey? If it is very important to your organization, you will want to go with nicer paper. 

  • What is the image you wish to project? Is it important to you that people view your organization as attentive to details? 

  • What is your budget?  How many flyers will you need? Great flyer paper can get expensive, and you may need a lot of them to get the job done. Be mindful of your available budget as you choose. 


How to Choose the Best Paper Provider for Your Flyers?

Unfortunately, it is not as simple as heading over to your local printer shop and asking them to create them. You may be in for a surprise if you try! They will give you what they come up with, but it is best for you to customize it. Make sure your flyer is compatible with printers, and give them all of your ideas. 

best-paper-for-flyers-how-to-chooseCorinne is ready to create her first flyers!

We recommend that you go to a few different paper providers and explain what you need. The way they handle your request will teach you a lot about what is possible, and what goes into the process of creating your flyers. 

Ask the price per sheet for each possibility offered. You can also ask for a test before you order hundreds or thousands of them! This step is crucial, therefore please do not skip it. Ask for a test. In most cases, they will do it themselves and present it to you. However, if that is not the case, request a sample. The time to ensure your format and design fit on the flyer is before you buy!

Pro Tip: Generally, prices for small quantities are higher. On the other hand, the prices are often on a sliding scale: the more you order, the less you pay. Try to anticipate your future needs, and avoid putting specific dates on a flyer when you can avoid it. That way, you can reuse them later. 


Final Thoughts

In conclusion, we hope this can serve as a guide for your nonprofit printing process. You should now have everything you need to determine what is the best paper for brochures, postcard-size flyers, and even your leaflets. There are big advantages to choosing your paper mindfully, so make sure you get something that has all of the important key features! 

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