✨ Giving Tuesday 2021 ✨

With Giving Tuesday right around the corner, we have gathered our best tips, templates, and social media posts to help your organization reach its fundraising goals this year.
giving tuesday 2021 team

What is Giving Tuesday?

Giving Tuesday is a global generosity movement that was created in 2012 to encourage radical, global giving. Participants, partners, donors, and fundraisers come from 75 countries around the world, and in the United States alone there are over 250 community campaigns and major partnerships. Millions of supporters use this day to volunteer time, money, and energy toward doing good in their community.

In the years since Giving Tuesday began, total donations have grown steadily. In 2020, over 2.47 billion dollars were raised in both online and offline donations in just the U.S.

What impact did Giving Tuesday have around the world in 2020?

$2.7 billion raised in the USA

9.8 million people donated goods

7.1 million volunteers worldwide

75 participating countries

16 Of Your Not So Average Giving Tuesday Ideas

Ready to get started planning Giving Tuesday 2021 and need some fresh ideas? We have got you covered.

If you are a Giving Tuesday veteran, you know how hard it can be to stand out from the crowd on the biggest giving day of the year. Our team has brainstormed 16 fresh fundraising ideas to help your organization shine this year, even if it's your first! Learn about how to accept donations in cryptocurrency, set up text-to-donate, use Facebook lookalike ads, contact celebrities, and more.

The Best (Free)Giving Tuesday Templates

Do you need templates for social media, email, or texts for this Giving Tuesday? Look no further.

In this article, you will find pre-made Giving Tuesday templates for every channel of communication. We have gathered our team to find and create the best templates that are %100 customizable to your unique needs. All that's left to do is fill in your information, logo, and hit send.

How To Replicate 7 Of The Most Successful Giving Tuesday Campaigns

Want to learn from the most successful Giving Tuesday campaigns out there? We have broken down the details for you.

One of the best ways to succeed is by learning from the other organizations around you. Learn about the most successful Giving Tuesday campaigns of all time, find out why exactly they were so successful, and how to replicate the same strategies within your organization.

Giving Tuesday Email: 10 Pro Emailing Tips To Inspire Donations (+ Templates)

How can you optimize your email campaign for more donations this Giving Tuesday? Read on!

Email is an excellent tool for Giving Tuesday in particular as it gives you room for hyper-personalization, which can inspire your community to donate extra to your charity on this special day. Learn more about how to begin with a soft launch, write the perfect subject line, and discover our 3 email templates that are optimized for giving.

8 Guidelines For Giving Tuesday Social Media Posts That Will Skyrocket Donations

Looking to up your social media game for Giving Tuesday? Here are our 8 guidelines

In an article written by our community manager, she details the 8 guidelines to follow for social media success on Giving Tuesday 2021. Discover why it is important to invest in a powerful visual (and where to get one), how to copywrite like a pro, and how to format your post correctly for each channel.

Our Giving Tuesday Experts

All of our Giving Tuesday content is written by philanthropy experts who have actively participated in Giving Tuesday since it's launch in 2012.

They give you their best trade secrets, success stories, and insider tips to making your 2021 Giving Tuesday the best year yet.

Frequently Asked Questions Around Giving Tuesday 2021

Who is participating in Giving Tuesday?

Everyone! This includes nonprofits, individuals, companies, schools, religious organizations, and others.

In what month will Giving Tuesday take place in 2021?

Giving Tuesday takes place on November 30th, after Black Friday and Cyber Monday, but before the December holiday.

What does it cost to participate in Giving Tuesday?

Nothing! Giving Tuesday is a free movement that takes place on a global scale.

Does my organization need to register?

There is no registration for Giving Tuesday. All organizations are welcome to participate!